For the launch of the all-new Tchibo Esperto Pro, we created a campaign that not only showcased the machine’s unique features but also visually marked a bold step toward modernity for the brand.

By combining the evocative slogan “Wie für Milch gemacht” with striking match-cuts, we successfully positioned Tchibo at the forefront of the dairy alternatives trend and noticeably rejuvenated its target audience.

I developed the concept and set the visual direction, particularly focusing on the use of match-cuts.