I started my career in traditional advertising, where I learned the craft from the ground up and worked on classic campaigns, film ideas and brand concepts.

Over time, I developed into a Senior Concept Creative for Social Media. Today, I create platform-native ideas that connect with digital audiences, from story-driven video content to modular formats for Instagram and TikTok as well as larger social campaigns.

I love building strong visual presentations, presenting ideas with confidence and supporting productions from the first concept to the final execution. Seeing ideas leave the deck and come to life is still my favorite part, especially when they resonate with people and spark genuine reactions.