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Christmas x Tchibo
Christmas is the most important season for Tchibo. Not just because it drives the highest sales, but because the core values of the holiday – humanity, closeness, and authenticity – are deeply embedded in Tchibo’s brand identity.
Fun fact: Did you know that every Tchibo employee gets a goose, turkey or salmon for Christmas?
It’s a tradition that goes way back to hanseatic founder Max Herz, who wanted to make sure every family could sit down to a proper festive christmas meal together.
Over the past few years, I’ve brought multiple Tchibo Christmas campaigns to life with overarching concepts, films, designs, logos, and digital assets.
To bring the Tchibo Christmas campaign “Weihnachten, wir freuen uns drauf!” to life, I started developing the look and feel over a year in advance. I contributed to the concept and led the creation and production of all seven TVCs in close collaboration with the production company.
Agency Serviceplan Docks Role Senior Art Director
