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Agency: Grabarz & Partner
Share The Meal
Role: Junior Art Director Year: 2015
Concept & Animation
The UN World Food Programme was given spontaneous access to the Reuters and NASDAQ screens in Times Square – reaching over 1.5 million people a day – to promote its ShareTheMeal app, which allows users to donate 50 cents for a meal with just one click.
50 cents isn’t much in New York. But in other parts of the world, it’s enough to feed a child for an entire day. So we created a film that shows what 50 cents gets you in NYC: almost nothing.
I animated the entire asset in Adobe After Effects, translating the idea into a bold, high-impact film designed specifically for the scale and speed of Times Square.
How do you simply explain to young people that Gema is not the bad guy? Have a good idea to raffle off a Mercedes? And how to convince 2B2 retailers to buy at Metro?
If you still have a little imagination left:
Can you believe that these images never existed in this way, but were composed out of dozens of images?
Working at Grabarz & Partner I learned automotive from the ground up: From hands-on compositing and detailed Photoshop work to building complex visuals from multiple layers, it was where I developed my strong sense for precision and craft.
Agency
Role
Client
Year
Grabarz & Partner
Junior Art Director
VW Commercial Cars
2016