MenuClose
Snow, sun, skis – and a lot of social content. For Adelholzener and Active O2, we produced over 35 always-on Instagram assets per brand, made to actually work in people’s feeds.
For Adelholzener it was all about calm, clarity and brand feel. Strong imagery, clean moments and a focus on the product – less noise, more atmosphere.
Active O2 had a different energy: Faster, louder, more playful. Movement, action and fun were key, with formats that feel light, sporty and made for social.
My role
Concept Development
I co-created and further developed formats that did not really existed before and are still in use today.
Creative
Direction
I led the team and shaped the work into a consistent, brand-specific content system.
Production Supervision
From pre-production to set and post-production, staying closely involved throughout – including being on skis when needed 😉
Agency Jung von Matt Hamburg
Year 2025
Role Senior Concept Creative Social Media
