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BMW – „The Race“
Year
2018
Role
Art Director
Client
BMW
What if a car is so secure it doesn’t even fear a bullet? For the all-new BMW X5 VR6 Protection Vehicle we played out exactly this scenario.
The car was able to prove not only its fearlessness, but also its special features such as the runflat tyres, post blast protection and outstanding agility. The car and the additional features film represented a highlight among the protection vehicles at IAA 2020.
Besides my involvement in the main film I developed and executed the Keyvisual
for the all-new BMW X5 Special Protection,
from first drafts to composings over
shooting in Barcelona to post-production.
